I’m not going to do this often but I just found out who said one sentence that I just adore and I wanted to store it here for further reference.
As far as the customer is concerned, the Interface is the product.
This is so true, and yet too often user experience is so low on project’s priority list. There’s another quote on this:
Users do not care about what is inside the box, as long as the box does what they need done.
Jef Raskin